Introduction

For this task we were spilt into groups and given a project to carry out. The project was to provide business technology proposals to a Jonathan Burns and his partner Sue who own a 200 acre farm in Yorkshire.
Jonathan has set out some plan's for diversification on his farm, these are;

  • Start a farm-based bed and breakfast business. The farm can cater for up to 16 guests, with 8 staying in double bedrooms in the main house, and the others in two converted farm buildings within 50 metres of the farmhouse. All accommodation will have en suite facilities, digital television and fast WIFI access.
  • Open a tea room and shop selling home-made produce.
  • Offer a range of specialist short holiday breaks, including traditional English cookery, bird watching, rural crafts (dry stone walling and hedge laying), mountain biking, pony trekking, walking and fishing
  • Go cashless. Guests will use the same plastic card to access their rooms and pay for their meals, equipment hire and any purchases they make during their stay.
As a group we needed to produce a presentation that would be suitable to present to them that covered four main topics, these are;

  • Administration, eg pay roll, ordering, invoicing, cashless payments and customer records.
  • Sales and marketing, eg business web site, web advertising, mail shots, newsletters, online bookings and payments, targeted marketing campaigns.
  • Security, eg CCTV surveillance, fire and burglar alarms, contactless access to rooms and buildings.
  • Telecommunication, e.g. wireless connectivity, location tracking of guests out walking or riding, a webcam to capture the activity of the red kites and relay it to bird lovers round the world.

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